BIMBO 75 YEARS

To celebrate BIMBO's 75th anniversary, we crafted a heartfelt campaign highlighting the legacy of quality and care that has made the company a beloved part of Mexican culture. As one of the world's largest bakery companies, BIMBO has been bringing families together with its iconic products for decades.

Central to the campaign was Osito Bimbo, the cherished brand character who has been a symbol of trust and warmth for over 75 years. Under the concept "With the Love of Always," our 2020 TV commercial brought Osito Bimbo to life as the baker, showcasing the process behind the classic products and the superior quality of the ingredients.

To deepen the connection with families, we also shared home-baking recipes featuring Osito Bimbo as the friendly guide, reinforcing the values of tradition and care that have defined BIMBO for generations.

Role: Art Director – Mariana Vargas

↑Back to Top