Role: Art Director – Mariana Vargas
EUREKA: SPICY SNACK BAR
Introducing the first spicy snack bar in Mexico! Combining peanuts with a bold spicy-sweet powder, EUREKA delivers a one-of-a-kind flavor that’s not for the faint of heart. The launch campaign highlighted the bold ingredients and the wild mix of flavors that make it unique. Scroll to explore the hero video and print campaign.