Role: Graphic Design and Art Direction – Mariana Vargas
SALMAS SANISSIMO
Simple, but far from basic! This campaign highlights the artisanal essence of Salmas, baked corn crackers made with just two simple ingredients: corn and salt. A 2D animated TV commercial in a watercolor style was developed to emphasize the handcrafted quality of the product. The narrative focuses on their natural ingredients, wind-powered production, and artisanal baking process. Print materials feature watercolor-inspired visuals to reinforce the brand's natural, handmade, and delicate identity.