Pie Derecho is a mezcal brand made in Oaxaca, Mexico, the world capital of mezcal. It celebrates traditional, handcrafted production methods, and features a custom label illustrated by a Mexican artist. The design highlights the artisanal process behind the spirit, deeply rooted in Oaxacan culture.
The creative concept draws from Mexican mysticism and the belief that mezcal cures everything. The name Pie Derecho refers to the expression “getting up on the right foot,” symbolizing good luck and positive energy.
Inspired by tarot cards, the illustration reinforces the spiritual vibe, aligning the brand with rituals, healing, and fortune.
