ADIDAS: YEEZY 500 BLUSH

To celebrate the launch of the Yeezy 500 Blush in Mexico, this campaign aimed to ensure true fans and collectors had exclusive access to the release. An illustrated poster by Mexican artist Eddie Yorba was created, featuring hidden symbols meaningful to both Adidas and Kanye West enthusiasts. The challenge? Spot the silhouette of the new Yeezy 500 Blush within the design. Fans who completed this task and preregistered online received a secret code granting access to the exclusive sale.